For the second edition of Ounass' Wonder Week, we created a fully CGI campaign world built on giant iridescent bubbles floating over a golden desert sky. Each product — sneakers, heels, bags, jewelry, kidswear — rests on its own liquid-gold sphere, turning the promotion into a dreamy, weightless landscape.
The campaign was produced as a modular system of animated films localized per market (UAE, KSA, Kuwait, Oman) in English and Arabic, across feed, story and social formats.
Project information
For the second edition of Ounass' Wonder Week, we created a fully CGI campaign world built on giant iridescent bubbles floating over a golden desert sky. Each product — sneakers, heels, bags, jewelry, kidswear — rests on its own liquid-gold sphere, turning the promotion into a dreamy, weightless landscape.
The campaign was produced as a modular system of animated films localized per market (UAE, KSA, Kuwait, Oman) in English and Arabic, across feed, story and social formats.
Credits
Art direction
Dune Studios
