For the third edition of Ounass' Wonder Week, we built a serene CGI world of warm limestone light and floating crimson ribbons. Sculptural equilibrium towers — balancing bags, sneakers and eyewear on marble spheres, gold discs and classical capitals — rise from the iconic white Ounass box, turning the sale campaign into a study of balance and quiet luxury.
The campaign was delivered as a modular system of films localized per market (UAE, KSA, Kuwait, GCC) in English and Arabic, across landscape, square, portrait and story formats.
Project information
For the third edition of Ounass' Wonder Week, we built a serene CGI world of warm limestone light and floating crimson ribbons. Sculptural equilibrium towers — balancing bags, sneakers and eyewear on marble spheres, gold discs and classical capitals — rise from the iconic white Ounass box, turning the sale campaign into a study of balance and quiet luxury.
The campaign was delivered as a modular system of films localized per market (UAE, KSA, Kuwait, GCC) in English and Arabic, across landscape, square, portrait and story formats.
Credits
Art direction
Dune Studios
