Dune Studios and Bulgari join forces to unveil the tale of their new perfume, Le Gemme Sahare. Drawing inspiration from the luxurious Taif rose ingredient, Dune Studios woven a mesmerizing digital content campaign that transcends into the physical realm through an art installation. Discover the essence of Le Gemme Sahare, where digital meets reality in an enchanting fusion.
The installation translated the campaign’s digital language into a physical room — a suspended field of roses above sculpted dunes, lit to shift from day to night as guests moved through it.
Project information
Dune Studios and Bulgari join forces to unveil the tale of their new perfume, Le Gemme Sahare. Drawing inspiration from the luxurious Taif rose ingredient, Dune Studios woven a mesmerizing digital content campaign that transcends into the physical realm through an art installation. Discover the essence of Le Gemme Sahare, where digital meets reality in an enchanting fusion.
The installation translated the campaign’s digital language into a physical room — a suspended field of roses above sculpted dunes, lit to shift from day to night as guests moved through it.
Credits
Client team
Bulgari Middle East
Creative Direction
Victor Nouman
Video Edition
Manon Yanes
Art direction
Dune Studios
