Utopic Arabia is a CGI campaign created for Level Shoes' Pre-Loved program. Set in a monochromatic Middle Eastern desert, an eroding clay monolith slowly reveals a pristine Chanel bag resting on an inflated cushion — a metaphor for renewal: resell, relove, renew.
The film was delivered in square, horizontal and vertical formats for the brand's digital channels.
Project information
Utopic Arabia is a CGI campaign created for Level Shoes' Pre-Loved program. Set in a monochromatic Middle Eastern desert, an eroding clay monolith slowly reveals a pristine Chanel bag resting on an inflated cushion — a metaphor for renewal: resell, relove, renew.
The film was delivered in square, horizontal and vertical formats for the brand's digital channels.
Credits
Art direction
Dune Studios
