ClientHuda Beauty Year2025 ServicesArt Direction, CGI, Immersive Experience, Campaign, Pop-up
Huda Beauty — Inflatable Bow

For Huda Beauty, we wrapped a Dubai venue in floor-to-rooftop lilac drapery and crowned it with a giant inflatable bow — a roughly seven-meter, air-filled sculpture in pastel pink Oxford fabric, produced in collaboration with Bureau Béatrice.

We developed the piece from concept and 3D design through to production supervision, turning the building facade into an oversized gift box for the brand. The installation anchored the event entrance, framed by the brand's logotype in dimensional letters.

Huda Beauty — Inflatable Bow
Huda Beauty — Inflatable Bow
Huda Beauty — Inflatable Bow
Huda Beauty — Inflatable Bow

Project information

For Huda Beauty, we wrapped a Dubai venue in floor-to-rooftop lilac drapery and crowned it with a giant inflatable bow — a roughly seven-meter, air-filled sculpture in pastel pink Oxford fabric, produced in collaboration with Bureau Béatrice.

We developed the piece from concept and 3D design through to production supervision, turning the building facade into an oversized gift box for the brand. The installation anchored the event entrance, framed by the brand's logotype in dimensional letters.

Credits

Art direction

Dune Studios

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