CGI and FOOH campaign production
CGI & FOOH Campaigns for Luxury Brands
Dune Studios is a CGI and FOOH campaign studio for luxury brands. We build fully computer-generated campaign worlds — products floating on golden bubbles, shoebox monuments descending into desert landscapes, copper ribbons sweeping through plaster light — and deliver them as modular film systems ready for every screen a brand owns. Each campaign begins as a design concept — often one that could equally live as a pop-up or an event — and ships as film.
For Ounass we have created three consecutive Wonder Week campaigns: giant iridescent bubbles for Vol. 2, sculptural equilibrium towers for Wonder Week 3 in April 2025, and crimson ribbons over limestone for the October 2025 edition — each localized per market in English and Arabic across landscape, square, portrait and story formats. For Level Shoes we turned a white delivery box into a monument across films for Dubai, Kuwait and Saudi Arabia, extended into real OOH billboards. For SKP Chengdu, "Reversed Universe" fused architecture and digital media into an immersive film.
Because our founders are architects, our CGI reads as real space: light, scale and material behave. That is what makes FOOH believable — and why campaigns produced by Dune hold up on a phone screen and on a building-sized one.
Every campaign ships with a full stills library extracted from the final masters, giving social and CRM teams print-grade imagery without a separate photo production.
Typical deliverables include a master film per market, social cuts in every format, outro and price-tag variants, and FOOH adaptations staged in real locations — all versioned in English and Arabic.
Selected work
Ounass — Wonder Week Oct '25
Equilibrium in crimson and limestone
Ounass — Wonder Week 3
A quiet study of balance
Level Shoes — Delivering Wherever You Are
The shoebox as monument
SKP Chengdu
Expanding the limits of space
FAQ
FOOH — fake out of home — is CGI content staged as if it were installed in a real location: a giant object on a building, a product takeover of a landmark. It delivers the impact of physical OOH with the speed and reach of digital, and it is a natural extension of our CGI campaign work.
Yes — our campaigns are built as modular film systems. For Ounass Wonder Week we delivered seven region and language sets in English and Arabic, across up to five formats each, all from one master concept.
Ounass (three Wonder Week editions), Level Shoes (regional delivery and Pre-Loved campaigns), SKP Chengdu, Bulgari, Stark Carpets, Ashley Stark and Tom Ford, among others.
A full campaign — concept, art direction, CGI production and localized delivery — typically runs eight to twelve weeks depending on the number of formats and market versions.