For the third edition of Wonder Week, Ounass' seasonal sales event, we created a serene CGI world of warm plaster light and a single sweeping copper ribbon. Sculptural equilibrium towers — handbags, heels, sneakers and beauty products balanced on marble cylinders, gold spheres and glass slabs — rise from the iconic white Ounass box, turning a sales campaign into a quiet study of balance and luxury.
The campaign shipped as a modular system of films localized per market (UAE, KSA, Kuwait, GCC) in English and Arabic, across landscape, portrait, 4:5 and square formats.
Project information
For the third edition of Wonder Week, Ounass' seasonal sales event, we created a serene CGI world of warm plaster light and a single sweeping copper ribbon. Sculptural equilibrium towers — handbags, heels, sneakers and beauty products balanced on marble cylinders, gold spheres and glass slabs — rise from the iconic white Ounass box, turning a sales campaign into a quiet study of balance and luxury.
The campaign shipped as a modular system of films localized per market (UAE, KSA, Kuwait, GCC) in English and Arabic, across landscape, portrait, 4:5 and square formats.
Credits
Art direction
Dune Studios
